Tricia Wang is a global tech ethnographer transforming businesses into people-centered organizations. Utilizing Digital Age design research methods, Tricia specializes in balancing qualitative and quantitative data analysis for institutions to fulfill their strategic goals. She advises organizations (large and small) on how to understand their “users” or “consumers” as people, not just datasets. She’s passionate about her work as a people champion in companies, start-ups, and non-profits. She has worked with Fortune 500 companies including Nokia and GE and numerous institutions from the UN to NASA.
Her research interests lie at the intersection of technology and culture—the investigation of how social media and the internet affect identity-making, trust formation, and collective action. Through extensive fieldwork in China and Latin America, she has developed expertise on digital communities in emerging economies, leading to the formulation of an innovative sociological framework for understanding user interactions online.